Williams Chevrolet Backs New Vehicle Lineup with Preferred Pricing and the ‘Love It or Return It’ Guarantee
Traverse City – Williams Chevrolet is building on the momentum of record breaking global sales and the total transformation of its product lineup by making consumers a bold new guarantee – if you don’t love it, return it. Search our Chevy Inventory
Now through Sept. 4, Williams will offer the Chevy Confidence program, which includes:
- “Love it or Return it” – a vehicle return program on every new 2012 or 2013 model year vehicle purchase. Customers can return vehicles bought during the program, with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date. It’s simple – if you don’t love it, return it.
- “Total Confidence Pricing” – all 2012 model year Chevrolets will be offered at special preferred prices in addition to all current vehicle-specific incentives. No mystery about it – the price you see is the price you pay.
“We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing,” said Chris Perry, Chevrolet global vice president of marketing. “We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today’s Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers.”
With a solid new lineup of vehicles to sell, Williams Chevrolet has worked to elevate the retail experience by undergoing a transformation of their own. The results are a new showroom that better showcase the brand, and more highly trained staffs delivering a greater level of customer service. Search our Chevy Inventory
“The Chevrolet Confidence program will help attract new and old customers to our showroom by adding another element of consumer convenience,” said Sylvia Dana, Communications Director for Williams Chevrolet. “Northern Michigan drivers continue to discover the new Chevy lineup, and we know that once they get behind the wheel of one of our Chevy vehicles that they are more likely to drive one home.”
Chevrolet vehicles are consistently recognized for delivering the quality, features and fuel economy that consumers want. For example, the Malibu was recently recognized as the highest-performing midsize car in the 2012 J.D. Power and Associates Initial Quality StudySM. The Silverado HD, Avalanche and Tahoe were also among the top three in their respective segments and the Chevrolet brand turned in its best-ever performance in the study with an overall improvement of 8 percent.
Edmunds.com and Parents magazine have also recognized the Cruze Eco and Sonic as two of the Best Family Cars for 2012. Both the Cruze Eco and Sonic deliver fuel economy of 40 mpg or more on the highway and offer consumers the comfort, safety and advanced technology they expect at a value.