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Chevrolet, Sedans, Spark, Vehicle Inventory, Videos

Chevrolet’s Small Cars Gain Traction, Sales in All Northern Michigan Weather

winter weatherTraverse City, Michigan  – With increasing numbers of Chevrolet’s small cars on the road as the weather turns for the worse,  Northern Michigan car owners can (video link) drive confidently in conditions ranging from tropical storms to the icy streets.

Stereotypes abound: smaller vehicles can’t handle bad weather safely and smoothly. Chevrolet is disproving these beliefs by testing (video links:) Cruze, Sonic and Spark in conditions beyond snow and ice, enabling class-competitive safety, and equipping the line-up with more advanced technologies than ever before.


GM dealers, including Williams Chevrolet have seen an 11 percent sales increase of Chevrolet small cars since last year. They are designed for consumers, climates and terrains around the country. Coupled with a number of advanced technologies, Northern Michiganders can rest assured that our smallest cars will perform well when any inclement weather rolls in.

“The Cruze, Sonic and Spark raise the bar for small car safety,” said Sylvia Dana, communications director at Williams Chevrolet. “With GM’s unmatched combination of safety systems, we’re confident that any Chevrolet small car model we offer will meet the needs of Northern Michigan area drivers.”

Both Cruze and Sonic have earned 5-star overall safety ratings by the National Highway Traffic Safety Administration – Sonic is the only car in its segment to achieve this – and Top Safety Pick designation from the Insurance Institute for Highway Safety.

Chevrolet small cars can help keep Northern Michigan drivers safe and on the road due in part to safety technologies found in larger vehicles and SUVs, such as standard StabiliTrak electronic stability control with rollover mitigation, traction control and anti-lock brakes.

All of the vehicles include six months of standard OnStar on these vehicles, with specially trained emergency advisors that can send the vehicle’s precise GPS location to emergency responders.

The Chevy small car trio also undergoes a variety of durability tests.

In addition to live road testing, Chevrolet also simulates the unpredictable in a variety of tests at GM’s Milford Proving Ground.  Winter-mimicking tests like the Salt Mist Facility, Salt Splash Road, and Corrosion Booth repeatedly expose vehicles’ exteriors and underbodies to salt, water and dirt.

Chevrolet’s mini, small and compact car sales followed a successful 2012 by surpassing 25,000 units in January and were up 18 percent as a group.

To learn more about Chevrolet’s small car offerings, visit the Chevrolet Cruze and Chevrolet Sonic/Spark Facebook pages, and follow on Twitter at @ChevyLife.

About Sylvia

Digital Marketing is my favorite. The Interwebs feeds my need to communicate.


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