Welcome to Williams Chevrolet Honda Kia
Locally owned and operated, we are a community-focused car dealership, dedicated to providing quality products and services at the best value while delivering complete customer satisfaction. We serve all of Northern Michigan, including the Upper Peninsula.
You Win at Williams — More Choices. Best Value.
Established in Traverse City since 1990, we’re Northern Michigan’s largest volume dealer of new and used vehicles –that means you get more choices at the best prices. We work with a variety of lenders, guaranteeing “financing that fits” to help every customer get into a new or used vehicle. We also offer certified service and parts centers, a state-of-the art Body Shop and Fast Lube & Touchless Carwash.
1. Largest inventory of new, used and pre-owned certified vehicles in Northern Michigan.
2. Up-front pricing and hassle-free quotes, with free AutoCheck reports provided on every used car.
3. Free enrollment in the Williams Preferred Owner program, offering 5% back on all customer-pay service and parts to use for online shopping or your next service, plus $250 on your next car purchase.
4. State of the art facilities with waiting rooms, free Wi Fi, kids’ play areas, complimentary refreshments.
5. Free car loaners or shuttle service when you use our body shop or service center.
6. Award-winning service departments, staffed by experienced technicians and open on Saturdays.
7. Authorized Chevrolet, Honda, Acura, Kia, Saturn, Hummer, Pontiac and GMC repair facility. We service all vehicles.
8. Modern body shop, using state-of-the-art equipment to work on all vehicle models, including a satisfaction guarantee and complimentary express detail with every repair.
9. Variety of purchase or lease options and financing, including special finance program for troubled credit.
10. Conveniently located off U.S. 31 S, next to the Grand Traverse Mall, 5 minutes from Downtown Traverse City and 10 minutes from the airport.